To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments. Key responsibilities include: Manage external marketing activities for all B2B lines of business Oversee advertising activities for three professional markets Coordinate trade show activities Develop and execute programs for improved lead generation and market awareness Make professional presentations to trade groups, educational entities, and other constituents Develop and support company Public Relations strategies Negotiate advantageous partnerships and marketing supplier arrangements Interact with the sales force to understand and enhance the rate of closure on lead generation activities Analyze marketing expenditure returns Collect customer feedback to inform product development Collaboration with Sales Management & Sales Teams Manage, train, and supervise staff of Marketing specialists Requirements Bachelor’s degree in Marketing, Advertising, Business or closely related field Minimum or 3 years' experience leading others in professional marketing management role An understanding of the marketing mix and how to harness its components to drive improved profitability An understanding of the consultative sales cycle is helpful Proven ability to achieve positive, measurable results in marketing mix activities An ability to think creatively in positioning a new brand in the North American market A sense of driving projects to closure, and a positive, winning attitude Excellent written and verbal communication, presentation, and negotiation abilities Familiarity with Microsoft Office and Adobe Creative Suite #J-18808-Ljbffr
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